spring program:
combining theory and practice


Program Details


You will receive 18 credits:


  • Consumer behavior (MKTG 4204, 3 credits)

  • Marketing research (MKTG 4154, 3 credits)

  • Marketing, society, and the public interest (MKTG 4644, 3 credits)

  • Field practicum (MKTG 4404, 3 credits)

  • Elementary Italian (ITAL 1105, 3 credits)

  • Study abroad (MKTG 3954, 3 credits)

Academic Opportunities Available:

Substitute MKTG 3954 for MKTG 4704 to earn a marketing cognate by completing additional reading and a paper that examines a topic in international marketing. Final approval of the cognate is obtained from the department, school, or college. (Communication Majors Only).


You will also complete a semester long project that involves creating a real-world business venture addressing a social issue.


Classes are taken at Franklin University Switzerland where you are taught by Virginia Tech professors. 



Tuition and Fees (2021-2022 rates)

  • In-state: $4,791

  • Out-of-state: $12,722

  • Global Education Office fee: $100

Program Costs

  • Program fee: $2,810

  • Transportation total: $2,450

    • Includes: Airfare and Eurail Pass ​

  • Lodging/Meals: $6,600

  • Medical Insurance: $140


Estimated Out-of-Pocket Costs​

  • Books/Supplies: $100

  • Travel/Personal Expenses: $7,000


In-state student TOTAL: $23,991

Out-of-state student TOTAL: $31,922

*Note:  Prices may change due to global economic conditions.

Important Dates for Spring 2024

August 15, 2022 - Applications OPEN! We accept applications on a rolling basis.

Initial Deposit ($1,200) - Due 2 weeks after your acceptance of our offer to be in the program. The initial deposit secures your spot in the program. The deposit is nonrefundable if we are unable to find another student to replace your spot in the program. 

Program Payment ($10,800) - Billed September 10, 2023. Due October 10, 2023. See "Program fee" for breakdown of costs. 

Virginia Tech Tuition - Typically billed by the university at the beginning of January and due by the end of January. See "Tuition and Fees" for current prices. 

Semester Abroad - January 10, 2024 through April 10, 2024. The program leaves roughly January 10 for Switzerland and returns to the US roughly April 10. The 3 - 10 day travel breaks occur every 3 weeks throughout the semester, dates are typically finalized by September 1. Students can choose to participate in an optional trip to Africa during their last 10 day break.